Personal branding is important for any business owner or person who wants to promote their business, products or services. When the public views you as an expert, they are likely to trust you more and want to hear more about what you are saying about a variety of topics. They will buy from you more readily because they trust you as an expert.
Publishing a book as an author can open many doors, especially if the book is well received. Today it's easier than ever to add "author" to your list of accomplishments due to Kindle Direct Publishing. Don't allow anyone to tell you that it won't work and it's not a good way to become an expert. It does, and it is.
If you have a lot of knowledge about a particular topic, consider adding public speaking to your resume. Speaking to groups of people has long been established to advance expertise, and nothing has changed. After all, the audience members will automatically assume you know what you are talking about or you wouldn't be talking.
Teaching what you know to others is a clear sign that you've mastered something enough to demonstrate and teach it to others. You can put courses on your own website, deliver them through email, or put them on a third party site like Udemy ' , Coursera , edx .
Don't stop using your blog as a method to get your words out to your audience just because you move up in the world. Keep blogging at least weekly, but perhaps create longer content that is more authoritative in nature, providing a lot of in-depth information to your viewers.
You can be interviewed on radio, in print, and online by making yourself available. Contact your local press and let them know that if they do stories on your niche, you are available to speak to them. They are good people but busy, so they'll be more likely to use someone who's offered than to chase down those who haven't.
A private mastermind group is a great way to establish and build your personal brand. You'll end up with a good solid fan base that knows your secrets and understands how you tick. They'll become promoters of your work, and in the process you'll earn some extra income.
Never stop studying. Time goes forward and things change. What was true just a month ago might not be true today. Don't be afraid to change your opinions and ideas based on the information you learn. To stay relevant in a niche you have to stay connected enough to understand what's new.
Branding is important for small business owners as well as large ones. If you have a limited budget, smart branding is perhaps the most inexpensive business tool you can create.
To learn more about how to make you and your business stand out Visit : Bhuvnesh Blog
I started off with the goal of making a website that has no on going costs, minimal transaction fees and low maintenance. The choice of having all features integrated into the one website? or do I manage the website and let a third party do the financial transactions? security is a key to answering this question, a third party will be my option. Firstly I did allot of research into free web hosting solutions, benefits, security and 100% uptime. The list got down to a few, I tested them and decided on Google sites which ticked all the boxes. The main disadvantage is also an advantage, it locks down allot of code, making it harder to implement heaps of features but increases security immensely.
I have decided on my web hosting, now look at payment systems. The customer would have to be redirected to a secure website, the data passed between my website and the shopping cart had to be minimal as this can be hijacked or changed. I looked at allot of cool Java and php based shopping carts but in the end, all still sent across code that could easily be changed by someone smart enough. PayPal and Google Checkout are the main players, being in a Australia, Google Checkout was ruled out so I worked with PayPal.
Google sites is very easy use, first you give the website a name, choose a template and play around with the formatting a bit. Add a picture of the item you want to sell, then put it in the back of your mind for a bit, we now head over to PayPal.
Create yourself a PayPal account and change the account type to Business at http://www.PayPal.com. PayPal gives you the option of making pre-made buttons that are attached to your account and because no dollar amount or numbers of items passes between the sites, it is very secure.
Creating a PayPal Button:
Profile >> My Saved Buttons >> Create New Button
Select Yes; create an "Add to Cart" button.
Give the item a name, if you have multiple of the same items, include an item number.
Choose a price
Additional Options:
Postage Weight or Postage cost for that item.
Track Inventory, PayPal can stop people purchasing items if you run out of stock.
Once the button has been created, select the tab e-mail, copy the code and keep this for later.
Go back to your Google sites web page and add an image that your going to use as the "add to cart" button. This can be the one provided earlier by PayPal or you can choose to make your own image. Make sure you happy with the size, Google sites gives you the option of small, medium or large, but if you want something different, it can be changed in the HTML code option.
select the image, then click up the top on the link button. This is where you link your button to the PayPal, choose link to external website and paste in the PayPal link you kept from earlier.